Dipti Gore
New Delhi, 27th October, 2015: Pioneers in digital anti-fraud technology, Simpli5d Technologies Pvt. Ltd, has bagged second round of an undisclosed amount of funding since its launch in 2012. The latest round was led by Dheeraj Jain, partner at UK-based hedge fund Redcliffe Capital and existing investors YourNest Angel Fund.
The company’s endeavor is to be the leader in anti ad-fraud domain and help save billions of dollars that are going waste on automated bots and blindspots. With the mission, Simpli5d Technologies offers the solutions which are instrumental in paving the way forward to a more digitized India. The solution will help to extend brand memorability and recall, greater engagement and assurance for advertisers that ads are seen by real human instead automated programs.
“We are overwhelmed with the support and confidence our partners have invested in us”, said Amit Mittal, Founder and Chief Executive Officer, Simpli5d Technologies. “Most of the funds will go towards technology enhancements, along with expansion in new geographies and people investment”.
Simpli5d is a digital engagement solutions company which offers three products to control advertisement frauds and also to help advertisers reach out to their digital audience in an engaging manner. The products are natural language processing (NLP) technology-based captcha, video and mobile engagement solutions. The company is currently working with over 100 brands in the e-commerce, FMCG, telecom, travel, auto and electronics sectors. Some of its key clients are Lufthansa, Toyota, British Airways, Axis Bank, Airtel, P&G, Ibibo to name a few.
Delighted on this association, Dheeraj Jain, partner at UK-based hedge fund Redcliffe Capital mentioned, “Simpli5d Technologies operates in a large and untapped market, with its disruptive product and great adoption by both the advertisers and publishers, I could forsee their potential to be a global company soon”.