With Augmented Reality experience
24 August, 2018
It would seem that Snapchat is turning into the MTV of augmented reality.
On Thursday, Ariana Grande, with her new collection Sweetner, joined Drake and Nicki Minaj and different craftsmen who are pushing new discharges through Snapchat’s Shoppable AR web based business stage.
Accessible in the Snapchat application for iOS or Android by means of the Lens merry go round (or through this Snapcode), Grande fans are dealt with to a forward looking camera AR impact of the craftsman’s trademark creature ears and a face veil, and additionally a scrap of her melody “Breathin.” Users can likewise open their mouths to expel and supplant the face cover.
In the wake of tapping the “Shop Now” catch, clients can purchase a genuine adaptation of the face cover they wore for all intents and purposes in the AR encounter straightforwardly through Snapchat. As per a Snap representative, the $20 buy accompanies a connection to download the new collection for US clients. Clients will likewise be qualified for access to pre-deal tickets for Grande’s 2019 visit. Likewise, if clients catch the experience and offer it as a Story, different clients who see the Story can likewise get to the shopping knowledge.
To reword the old Ian Flemming line, once is a peculiarity, twice is a happenstance, however three times is the beginning of a pattern. Similarly as the landing of MTV (when it was really Music Television) in the mid 1980s made the music video a fundamental method to advance new music, Snapchat is currently doing likewise with its Shoppable AR highlight.
To what extent will the hits from the music business continue wanting Snapchat’s Shoppable AR? We’ll keep our eyes on the merry go round next Friday (the music business’ acknowledged new discharge day) to discover.