18 July, 2018
Snapchat has a reputation for always inching close to new technologies and innovation. Snapchat partnership with news data organizations to help journalists find, verify, and share breaking news from their platform, Axios reports.
Snapchat is giving news organizations with subscriptions to four news discovery and verification services—NewsWhip, Storyful, SAM Desk, and TagBoard.
Media organizations with subscriptions to these services will be able to access public Snapchat stories the same way they currently access public Facebook or Twitter posts, Axios reports.
The initiative is a part of Snapchat’s effort to get their stories off platform, reaching a wider audience and hopefully encouraging more people to sign up.
“Even though this is a tool for journalists, I do think publishers and media organizations will find this useful, because it gives them access to footage during breaking news situations that is otherwise very expensive to obtain on their own,” former Storyful executive Rahul Chopra, head of Snapchat’s “Stories Everywhere”, told Axios.
“The geography data from Snapchat is really trustworthy compared to other platforms, and it can be very targeted, which makes the content compliment text-based journalism on Twitter really well,” James Neufeld, CEO and founder of SAM Desk told Axios. “Using our AI, journalists can combine the two sets of data to find facts and break news that much faster.”