Sankara Narayanan
Togfogo.com is an Online Marketplace for selling and buying Unboxed/Excess Stock, Refurbished and Certified Pre-owned Mobiles and Tablets. It is a comprehensive platform that enables cross-city transaction at a pan India level, where buyers and sellers from across the country can transact, curated by Togofogo.com.
We have seen e-commerce and then re-commerce, with so many products being sold on e-commerce there are almost equal number of products collected via recommerce and there is a gap in the supply and demand of the recommerced products. Not all the products recommerced are defective, some might have been returned just because the buyer might have changed his interest. Though their boxes have been opened beforehand, they are as good as new products.
The refurbished goods market is an emerging category, which lies between the brand new and the second hand product categories. The goods sold in this category can cater to your needs without burning a hole in your pocket. Although it is a fairly nascent market especially in the organized sector, local markets such as New Delhi’s Gaffar Market and the one at Nehru Place, have always been selling such products. Togofogo has its firm finger on this sector and aims at standardizing and augmenting the pre-owned mobile device market.
The Refurbishing Industry
The refurbished products market is anticipated to reach $ 12-15 billion in the year 2020. The refurbished sector in India, till date was dominated by unorganized players who sell such products without any guaranty or warranty. However, after the emergence of several digital platforms like Togofogo, Overcart and Reboot; these companies are making efforts towards disrupting the space by repairing electronic goods, running quality checks and selling them with a warranty at discounted rates. At present, the industry is experiencing healthy competition and the existing companies have managed to inculcate interest amongst the buyers to invest into refurbished products as these products are also as good as new. Moreover, the shelf life of a brand new product in today’s date is also as long as the refurbished ones. Therefore, the trend of purchasing open-boxed and refurbished products is catching up fast.
Togofogo
Togofogo.com is an Online Marketplace for selling and buying Unboxed/Excess Stock, Refurbished and Certified Pre-owned Mobiles and Tablets. All products sold on Togofogo undergo a rigorous Quality Checking process (QUTrust) and are covered under Warranty with 100% Money Back Guarantee that protects its buyers in case there is an issue with product quality or delivery. Togofogo offer a convenient market place through our online platform. The sellers leverage Togofogo’s integrated logistics support to open up a Pan-India Market & the buyers have a place to shop for bargains and be rest assured on the quality of the products they purchase.
Togofogo is tied up with all leading Logistics service providers of India to ensure timely delivery of products in any part of India. Also Togofogo has strategically tied up with WarrantyBazaar to provide upto 6 months warranty on products sold on the website.
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Togofogo – Offerings
- Extensive 75 point Quality Check for all products (QUTrust)
- Warranty on all products – Unboxed/Excess Stock, refurbished and Certified Pre-owned
- Cross-city transactions at a Pan-India level
- Fully integrated Logistics support
- Easy payment options (Online or Cash On Delivery)
- Secure and hassle-free remittance
- 3 day return policy
- Online seller panel for managing transactions, products & inventory
- Complete transparency in transactions
- Help desk support (Toll-free access to Call centre, Online Chat and Email)[/box]
Backed by such superior refurbishment centre i.e Aforeserve, extensive quality check certification by Qutrust and one year warranty by Warranty Bazaar, the whole ecosystem looks feasible and surely a success.
The Refurbisher
Soumitra Gupta, the Founder and CEO of Togofogo.com holds a Bachelor’s Degree in Physics from Maulana Azad College, Kolkata and a Master’s degree in Business Management with a specialization in Marketing. Guided by his vision of creating the biggest ecosystem especially in the pre-owned sector on the C2C platform where consumers can directly sell or buy used mobiles pones with certification and warranty at a competitive price online with ease; he oversees all aspects of resource deployment, technology innovation and service delivery to ensure that the users of Togofogo.com have the most seamless buying and selling experience.
Mr. Soumitra Gupta, CEO, Togofogo
Additionally, he has been involved in introducing new and revolutionary Solar-powered products in the Indian market. With a firm belief in supporting and nurturing new ideas and opportunities, apart from his own companies, Soumitra has also successfully incubated numerous start-up and innovative ventures.
Soumitra has previously founded aforeserve.com, one of India’s top-rated complete service life-cycle management solutions and service providers. He also incepted the widely successful warrantybaazar.com, India’s premier provider of Warranty Solutions such as Extended Warranty Packs for Mobile Phones, Laptops, Digital Cameras and other Consumer Electronics.
The Refurbishing Challenges and Journey !
Like any other industry, the refurbished industry also could not escape the burns of challenges. The most perplexing of them all is convincing consumers who purchase devices based on aesthetics and the most in vogue products. India is a developing country that houses thousands of vibrant population hailing from affluent families. This population mostly prefers brand new products as it reflects their status in the society.
We want to introduce Certified Preowned Mobiles & Tablets to consumers who purchase used phones without any warranty, service or certification. Togofogo aims to create a dynamic marketplace where buying & selling of used phone is done with proper warranty, certification, return policy etc. This itself is a resolution in this organized sector with heavy potential.
Their momentum of the growth has been good in terms of product development and manpower requirement. They are close to 500 orders a day and are aspiring to reach 1000 orders a day very soon. Togofogo aims to create a dynamic marketplace where buying & selling of used phone is done with proper warranty, certification, return policy etc. This itself is a resolution in this organized sector with heavy potential.
Currently they are focusing on building the product and create a revolution in the marketplace with ease of buying and selling the most popular electronic gadgets. Once they reach the requisite/inspired level, they will be looking for funding from next month.
They have plans to create the biggest ecosystem especially in preowned sector in C2C platform where consumers can directly sell or buy used mobiles pones with certification and warranty at competitive price online with ease.