Air India is finally heading back home to the Tatas after a long period of 68 years. Tata Sons acquired Air India back by winning a bid worth Rs.18,000 crore. It is time to dust the old pages of Tata Airlines, for a new dawn is in the making. And now Twitter is filled with responses congratulating and applauding this move along with fellow entrepreneur, Harsh Goenka who posted an appreciative post about the acquisition.
There are very very rich people who may be the ‘Rajas’ of India.
But there is only one group who can be called the ‘Maharaja’ of our Country. pic.twitter.com/M4b2eX53M2
— Harsh Goenka (@hvgoenka) October 9, 2021
The Past, Present, and Future
The convergence of the past with the present is a rather rare scenario. However, it seems like this has come true with Air India. Air India will soon be going back to its roots, to its actual starting point where it was born out of JRD Tata’s passion and love for aviation. The airline which was founded by JRD Tata in the year 1932 was nationalized during the time of independence and till now was under the control of the state. And now, almost seventy years after independence, Tata Sons have regained control. It was a rather emotional movement for the tech conglomerate and the chairman tweeted an emotional note with an old photograph showing JRD Tata getting down from the aircraft. And one cannot deny that it is a welcome most apt for the situation. For, homecomings are to be celebrated with warmth.
Welcome back, Air India 🛬🏠 pic.twitter.com/euIREDIzkV
— Ratan N. Tata (@RNTata2000) October 8, 2021
Air India, while under the leadership of JRD Tata had attained the label of being one of the most prestigious airlines in India. Perhaps, this will be a chance for Mr.Tata’s successors to polish that image to finesse and perfection once again. For the uninformed, JRD Tata holds a prestigious record for pioneering aviation in India. He was also the very first person to receive the first license issued to an Indian.
The finance ministry plans to close the handover process by the month of December this year. A guarantee is also provided for the current employees regarding their job security in the wake of this acquisition. As per the terms, all the existing employees will have to be retained for one year. Even if a new bidder intends to sack the employees the second year, it should not be without VRS. Another condition that has to be adhered to is the one regarding logos. The eight logos cannot be transferred by the new owner until five years.
Ruling the Skies
Air India’s mascot, the “Maharaja” is one of the most recognizable and loved mascots in the country. The idea behind the mascot reflected JRD Tata’s desire to provide such service to the customers that equalled the treatment given to royalty. And it cannot be denied that the “Maharaja” does stand for everything Indian whether it be service or hospitality. And it seems like the Maharaja will continue to rule the skies.
— Shankar (@Shankar17399168) October 9, 2021
The biggest drawback of this country , Everybody is maharaja . But the reality of maharaja is , unless poor people stands at their gate no body even will consider him as Maharaja . Now decision is your,s.
— SWAMY (@swamydeepak) October 9, 2021
To me, at least , TATA’s logo visually signifies a highway or a runway- to reveal their business affiliation with auto and aviation sector. @PritishNandy
— SmileStones (@AmiKanu) October 9, 2021
Real patriotism, who else and why would invest in almost sink ship. Othér Rajas in your tweet look to business interest only.
— Rashmi mody (@ila2shmi) October 9, 2021
True in every sense..from salt to steel..now fully in Aviation….the brand TATA is the biggest brand of century and country!
— navin verma (@navin_verma) October 9, 2021
Warm welcome to The Maharaja. Looking forward to better service , connections , punctuality and above all more direct flights from London to Kolkata !!
— Shailja Agarwal (@MOTS__UK) October 9, 2021
Tata doesn’t always mean Good bye.. it means GOOD BUY😊
— Unmesh (@Unmesh14183679) October 9, 2021