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With $32 Million in Funding, Shiprocket Becomes a Unicorn.

by NIsha Jain
August 19, 2022
in Startups, Tech
Reading Time: 1 min read
0
Shiprocket official logo

Courtesy: Shiprocket

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According to the most recent regulatory documents obtained from business intelligence platform Tofler, logistics aggregator Shiprocket has approved a Rs 259 crore ($32 million) fundraising round from existing investors Singapore’s Temasek and Lightrock India.

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This raises its estimated value to $1.3 billion, making it the newest member of this year’s unicorn club. Startups with a $1 billion or higher valuation are known as unicorns. After funding $185 million in a round led by food delivery service Zomato, Temasek, and Lightrock in December, Shiprocket was valued at $900-$950 million.

The fresh funding comes at a time when the company has been on an acquisition spree.

India gets its 20th unicorn in 2022 as Shiprocket's valuation goes over $1  billion with $32 million funding
times now

According to the records, Temasek’s stock would rise to 5.75% with the most recent investment, while Lightrock’s stake will reach 4.79%.

Bertelsmann India, March Capital Partners, Moore Strategic Ventures, Huddle Collective, and Paypal are additional investors in the current round. The new capital comes at a time when the business has been actively pursuing acquisitions.

On June 15, ET reported that Shiprocket had agreed to a deal with Shiplyte and had purchased a controlling stake in rival Pickrr for roughly $200 million. In July, it also paid Rs 200 crore in cash and equity to purchase Omuni, the omni-channel technology division of garment producer and retailer Arvind Ltd.

Players in the logistics industry are concentrating more and more on one- to two-day deliveries. Direct-to-consumer (D2C) brands typically struggle with timely product delivery

 

Tags: #startupsEdtech UnicornfundingShiprocket
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How Accurate Captions Make Short Mobile Videos More Accessible and Easier to Understand

by Rohan Mathawan
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Short videos have become a daily habit for mobile users. People watch clips on buses, in waiting rooms, during breaks, and late at night with the volume turned down. Gaming highlights, creator tutorials, reaction clips, and quick product reviews all compete for a few seconds of attention. In that setting, captions are no longer a bonus feature. They are a core part of how a video communicates. When captions are accurate, they help more people follow along, understand the message, and enjoy the content as the creator intended. When they are careless, they can confuse viewers or leave them out entirely. Why Captions Matter for Mobile Viewers Many creators now rely on a caption generator to turn spoken audio into on screen text quickly, which saves time when they publish several clips each week. The real value of that text, however, depends on how closely it matches what is actually said and heard. For viewers who are deaf or hard of hearing, captions are the main way to access speech, tone, and important sound cues. For other viewers, captions support situations where audio is not practical, such as noisy streets, shared spaces, or quiet environments. A clip with clear and correct text works for all of these people without requiring any extra effort from them. Accessibility Starts with Accuracy Accessibility is about giving every viewer a fair chance to understand the content. Captions that skip words, change meanings, or misspell names can make that difficult. A viewer who relies on text cannot compare it against the audio, so any error becomes part of the message they receive. Accurate captions should include the spoken words, the speaker when it is not obvious, and meaningful sounds such as music cues, laughter, or alerts. For example, in a cooking clip, a caption that reads "add two teaspoons of salt" instead of "add two tablespoons of salt" changes the result of the recipe. Accuracy protects the viewer from small mistakes with real consequences. Comprehension in Fast Moving Gaming Clips Gaming clips move quickly. Players speak fast, use abbreviations, call out locations, and react to events that happen in a split second. Team callouts such as map positions, weapon names, and character abilities often sound similar when heard quickly, which makes accurate text especially useful. A viewer who is new to a game may not recognize a term by ear, but seeing it written correctly helps them learn it. Captions also help when the in game audio, music, and voice chat overlap. Clear text separates the commentary from the background noise, so the viewer can follow what the player is saying without replaying the clip several times. Creator Clips and Clear Communication Creators share advice, tutorials, opinions, and stories in short formats where every second counts. Captions give them a way to reinforce key points without adding extra length. A beauty creator can display product names exactly as spoken, a fitness creator can show the number of repetitions, and a tech reviewer can spell out model names that are easy to mishear. Captions also help viewers whose first language is not the language of the video. Reading along while listening can make unfamiliar accents or fast speech easier to follow. This does not replace translation, but it supports comprehension for people who are still building their listening skills. Common Caption Errors and Their Effects Some caption mistakes appear again and again in short videos. Understanding them helps creators know what to check before publishing. Homophones, such as "their" and "there," or "to" and "two," can change the meaning of a sentence. Proper nouns, including usernames, game titles, brand names, and place names, are often misspelled. Missing punctuation can make a sentence read as a different statement or question. Lines that appear too early or too late can confuse the viewer about who is speaking. Technical terms and slang may be replaced with common words that sound similar but mean something else. Each of these errors is small on its own, but in a clip that lasts under a minute, even a few of them can reduce clarity. Reviewing the text once before posting is a simple habit that keeps these problems from reaching the audience. Practical Tips for Better Captions Creators do not need advanced skills to improve caption quality. A few steady habits can make a visible difference. Record audio as clearly as possible, because clean speech gives any captioning method a better starting point. Read through the full text while listening to the clip, and correct names, numbers, and terms that are specific to the topic. Keep each line short, so viewers can read it comfortably without missing the picture. Add brief descriptions for important sounds, such as "applause" or "game alert," when they affect understanding. Watch the final video on a phone, since that is where most viewers will see it. These steps are practical rather than technical. They focus on the viewer experience and not on any promise of a specific result. Timing, Placement, and Design on Small Screens On a small mobile screen, the look of captions matters almost as much as their wording. Text should appear at a size that is easy to read, with enough contrast against the background. White text with a dark outline or a soft background box is a common choice because it stays readable over changing scenes. Captions should also avoid covering important parts of the video, such as the game interface, a product being demonstrated, or a speaker's face. Timing is equally important. Text that appears just as the words are spoken feels natural, while text that lags behind can make the video feel out of sync. Careful placement and timing help viewers read and watch at the same time without effort. Conclusion Accurate captions make short mobile videos more accessible, easier to follow, and more useful to a wider audience. They support viewers who cannot rely on sound, help new players understand fast gaming clips, and give creators a reliable way to share clear messages in a few seconds. A caption generator can speed up the first step by producing text from speech, but the best results come when creators review the output, correct names and terms, and check timing and readability on a phone. By treating captions as a real part of the video and not an afterthought, creators can make their content welcoming and understandable for more people, one short clip at a time.

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