Apoorv Anupam
11 September 2018, India:
Zendesk Inc. has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively. The financial details of the transaction have not been disclosed yet.
Zendesk will invest in Base’s ongoing market growth and product development, focusing on existing customers and delivering products for smaller, fast-growing sales teams, expanding to larger organizations over time, the company siad in a statement.
Mikkel Svane, Founder and CEO, Zendesk, said, “Base is a natural fit with Zendesk because we both share a passion for designing beautiful products built for the people who actually use them.”
Mikkel Svane added, “We want to do for sales what Zendesk has already done for customer service: give salespeople tools built around them and the customers they serve.”
Uzi Shmilovici founder and CEO, Base, said, “Legacy sales tools were never built for the people actually using them. Our core philosophy in building Base, was to create a world-class experience for sales professionals to help them close more deals.”
Uzi Shmilovici, added, “Just like Zendesk set out to improve the customer experience, we set out to dramatically improve the sales experience for 30 million sales professionals worldwide. We are thrilled to be joining Zendesk in building the future of customer experience software.”
Matt Price, Senior Vice President and General Manager, Base, said, “The Base team is perfectly suited to join Zendesk in our mission to deliver helpful, easy to use, flexible and scalable products focused on the customer.”
Matt Price added, “Together we will build deeper integrations with our products so sales and service can more easily collaborate.”
Base was founded in 2009. It is a modern sales solution that provides integrated tools for communication, lead scoring, reporting and more. The company is widely recognized by customers and industry analysts for its leading mobile app and a user-friendly experience.
(Source & Image – Zendesk)