eBay’s Abhimanyu Lal takes charge as KartRocket’s CBO



26 September 2016, India :

KartRocket, which offers an end to end eCommerce solution to help SMEs setup their online presence, has announced the appointment of its Chief Business Officer, Abhimanyu Lal.

KartRocket was launched in July 2013, and offers an end to end eCommerce solution to help SME’s setup their online presence. With a vision to create ‘flea-commerce’ by bringing on-board the long tail of neighborhood entrepreneurs online, allowing them to participate on equal terms in eCommerce; it aims at bringing more SMEs on the digital platform.

Prior to this, Abhimanyu was at eBay India for 8 years and most recently Headed the Category Management function. He also headed the Marketing and Strategy functions for eBay India at different points.

Abhimanyu elaborated “eCommerce in India is evolving at a very rapid pace and it’s an exciting time to join a high growth startup like KartRocket. KartRocket and ShipRocket along with Kraftly solve challenging and real world problems for SMEs and make it seamless for them to set up a transactional online presence. I’m really excited to be a part of this young and dynamic team.”

Abhimanyu further adds, “KartRocket is moving towards becoming a complete eCommerce ecosystem for SMEs and is well positioned to disrupt the ecommerce space with its innovative business model.”

KartRocket has created a platform for Small & Medium Enterprises to setup their online presence, to sell their products to a sizeable customer base. They provide a platform which simplifies online selling for small businesses through their own websites thereby making them digitally enabled.

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