04 July 2017, India:
Online entertainment ticketing brand BookMyShow (BMS) has acquired Mumbai-based local food and restaurant recommendation engine Burrp in an all-cash deal.
The acquisition is being carried out on a slump sale basis by Foodfesta Wellcare, an arm of Big Tree—an associate firm of Reliance Industries, which is also the promoter group company of Network18.
“The acquisition includes the transfer of Burrp’s key assets to BookMyShow, including employees and existing restaurant partnerships,” BMS said in a statement. Big Tree owns and operates BookMyShow platform.
Mansi Vora, Head, Mergers & Acquisitions, BookMyShow stated, “Movie watching in India has evolved tremendously over the last few years. At BookMyShow, we are not just delighted to have been a key part of this journey, but we are determined to continue to lead the way by offering an unparalleled experience to our users. Movie going in India is a social activity and food is an integral part of it. This is where Burrp fits in for us. We are excited to have Burrp on board and look forward to benefitting from their experience, technology and partnerships to offer a superior and comprehensive offering to our users.”
Burrp was founded by Deep Ubhi and Anand Jain in 2006 and remains to be India’s oldest food tech company which helps people discover eating joints around them. It currently lists over 60,000 restaurants across 14 cities. In addition to listings, Burrp recently ventured into offer redemption and couponing, along with ticketing of F&B events.