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AT&T Outmatches Verizon for Yahoo





10 June 2016, USA :

AT&T, an American multinational telecommunications corporation, has put in a higher offer for Yahoo’s internet business in second-round bidding than rival Verizon, according to Reuters.

Like Verizon, AT&T could benefit from Yahoo’s digital advertising business. AT&T recently consolidated much of its growing media business into a unit called Ellation, which includes the Crunchyroll and Creativebug properties AT&T and The Chernin Group acquired through their Otter Media partnership. AT&T also announced plans to buy a company called Quickplay for multitenant IP distribution infrastructure, but so far the carrier does not have a “name brand” platform for ad sales and insertion.

AT&T is the second largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services.

Also Read- Verizon Hires Bank Of America to Help With Yahoo Bid




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