15 June 2016, USA :
YouTube has become a pretty big business for Google. But not just for Google, also the creators that put their content on YouTube. There are now a number of YouTube Content Creators who actually make videos for YouTube as their full-time job. Of course, part of the reason they are able to do that is from ads.
Today, Google is launching three ways for Server Message Block (SMBs) to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.
YouTube is also introducing two services for those who don’t want to mess with making their own video. Another service will take existing assets—such as a logo or app screen shots—to make a video.
According to Diya Jolly, Google’s director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.
YouTube is also working to connect businesses with nearby filmmakers to make extremely cheap spots. Through its YouTube Director onsite service, businesses in select cities that commit to spending $150 on YouTube advertising will be able to have a YouTube-vetted filmmaker visit their business to film a spot for them. Right now, only six U.S. cities are open to the service—Atlanta, Boston, Chicago, Los Angeles, Washington, D.C. and San Francisco—but Jolly said more could be added later.
Mr. Lovell Jr. shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody’s business saw an increase in potential customers being able to remember and recognize his ad: his video drove a 73% increase in ad recall among target customers on YouTube, and a 56% lift in brand awareness.
YouTube is also working to connect businesses with nearby filmmakers to make extremely cheap spots. Through its YouTube Director onsite service, businesses in select cities that commit to spending $150 on YouTube advertising will be able to have a YouTube-vetted filmmaker visit their business to film a spot for them. Right now, only six U.S. cities are open to the service—Atlanta, Boston, Chicago, Los Angeles, Washington, D.C. and San Francisco—but Jolly said more could be added later.
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