20 October 2016, India:
Urban Ladder is shifting its focus on the offline market now after a succefull stint online. It will be opening eight offline stores in select cities over the next two years. Sanjay Gupta, Chief Marketing Office said, “Our idea was always to function as a brand, and not as a marketplace.”
The only thing that we will do over the next three years is to improve access, while keeping the brand vision, quality and customer service controlled in-house,” Ashish Goel, CEO, Urban Ladder, told ET. The move comes as the company is looking to boost its revenue growth, but the company does not plan to dilute its premium appeal.
“Urban Ladder will always be an aspirational brand,” he said. Urban Ladder has uploaded only 7% of its catalogue on Flipkart and Amazon, and the initial traction shows that high-value items are resonating well with customers. The company is currently servicing only those pin codes that it operates in-house, but plans to offer its full catalogue in the next one month.
Urban Ladder currently offers 400 of its products on Amazon and Flipkart and plans to offer its entire range on the ecommerce marketplaces in the coming 3-6 months. Source- ET / Image- Urban Ladder
