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Home Innovations

Apple likely to launch its own Search Engine for WWDC 2022

by Adersh Unni Krishnan
June 6, 2022 - Updated On June 7, 2022
in Innovations, Tech, Trending
Reading Time: 2 mins read
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Apple likely launch its own Search Engine for WWDC 2022

Apple likely launch its own Search Engine for WWDC 2022 Image Credits: Barry Schwartz

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Apple likely launch its own Search Engine for WWDC 2022
Apple likely launch its own Search Engine for WWDC 2022
Image Credits: Barry Schwartz

The Apple WWDC event is scheduled for today, June 6. The iPhone manufacturer is expected to release a new operating system for the iPhone, iPad, Mac, and other devices. In addition, Apple is expected to unveil a new search engine at the WWDC presentation. One might anticipate a privacy-focused search engine, like with other Apple products.

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Apple Search Engine expected to be launched

Rob Scoble, a tech enthusiast, and journalist warned that Apple may surprise followers with the new search engine. According to Scoble, the knowledge comes from exchanges with inside sources, and the Apple search engine might be the most costly product launch in history.

According to reports, iOS and Safari have a large user base. This would allow Apple to create a search engine for its existing customers, giving it an advantage against Google, which dominates the search engine sector. At the moment, nothing is known about Apple’s future search engine.

For starters, nothing has been confirmed, and this is the first time we’ve heard of it. As a result, take everything with a grain of salt. On the other hand, one may guess about the Apple search engine’s distinctive characteristics, which are currently said to include better privacy and security capabilities.

Apple's WWDC will be the first of three different events that Apple is preparing for the next year introducing the world to augmented reality (a new form that we haven't seen yet).

Thread:

— Robert Scoble (@Scobleizer) May 28, 2022

The Search Engine War Between Apple and Google

Google clearly leads the search engine, with adverts on it totaling USD 120 billion for Alphabet. And the competition between Apple and Google has been clear and growing for years. So, of course, Apple wants a slice of the income pie, which hasn’t been doing so well with simply new introductions.

For many years, Apple has benefitted from making Google the default search engine for Safari, which comes pre-installed on all Apple devices. Google is thought to spend around USD 20 billion each year for this. The conditions of this requirement, however, obliged Apple not to develop a search engine.

If Apple does build a search engine, people may migrate to it. One of the primary differentiators would be increased privacy and security. However, it remains to be seen how Apple will generate income in the absence of targeted advertisements, which have been a vital strategy for Google.

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  • Apple iMac Pro 2022, MacBook Pro 2022 featuring Apple Silicon launched
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Tags: Apple Search EngineApple Search Engine FeaturesApple Search Engine LaunchApple Search Engine VS Google Search Engine
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Adersh Unni Krishnan

From God's own country, an adventure thirstier who is among the first to hit the road and gets out of hands in exploration for more hustle and bustle! He is also a computer nerd who is pursuing his majors in the field of computer science but his real passion could be seen while watching him talking about tech and entertainment topics at times. Moreover, you will find him around the clock mostly just sitting on his chair running his hands over his clicky keyboard. He believes in passion and hustle bringing new learning curves for self-development! Also, he has been devoting his work to the web for more than two years.

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