17 October 2018, India:
01:57 PM: Both smartphones are Flipkart exclusive. Both smartphones will be available during Flipkart Festive Dhamaka Days.
01:57 PM: Initially, Flipkart Complete Protection Plan will be available at ₹99.
01:56 PM: Zenfone Max is priced at ₹8,999. During the festive sale, it will be available for ₹7,499.
01:55 PM: Zenfone Lite is priced at ₹6,999. During the festive sale, the smartphone will be available at ₹5,999.
01:46 PM: Both smartphone have 5.45 inch HD+ display (1440*720p).
01:47 PM: Zenfone Lite has 5 MP front camera.
01:45 PM: Zenfone Max has 8 MP front camera. Portrait mode is present on both front and rear camera.
01:44 PM: Both smartphone has 13 MP rear camera with f/2.0 aperture.
01:42 PM: Zenfone Max has 4000 mAh battery. Zenfone Lite has 3000 mAh battery.
01:41 PM: Both smartphone has dedicated Micro-SD card slot.
01:36 PM: Zenfone Lite have 2 GB RAM and 16 GB Internal Storage. Zenfone Max have 3 GB RAM and 32 GB Internal Storage.
01:35 PM: Both smartphone have Snapdragon 430.
01:33 PM: Dinesh Sharma, Director ASUS India talks about the smartphones.
01:32 PM: The company will launch ASUS Zenfone Lite and ASUS Zenfone Max today.
01:30 PM: The launch event started.
ASUS is launching two new smartphones under Zenfone series today. Catch all the live action here. Let’s see what these new smartphone offer.
(Source – ASUS, Flipkart)