21 April, 2016, Reston: comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The global partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms. Giving clients access to this data in the vCE® platform provides them with a more complete view of overall campaign performance.
“We’re excited to work with Facebook to offer our clients greater transparency into the performance of their holistic campaigns, and to provide increased confidence that their ads have the opportunity to be seen,” said Manish Bhatia, chief product officer at comScore. “Partnerships like these enable advertisers to mitigate wasted ad spend, encourage greater trust between buyers and sellers, and contribute to enhancing the overall value of digital advertising.”
“Independent ad verification partnerships are critical to making sure advertisers trust their ad delivery data, so they can explore exactly how to drive value for their business in feed-based platforms,” said Jonathan Lewis, Product Marketing Manager, Facebook. “We are pleased to be working with partners like comScore to provide advertisers and their agencies with data they need to do just that.”
Facebook stated in its blog, “In the next few months, Nielsen, comScore and Integral Ad Science will start to verify advert viewability and attention metrics for photo and video adverts on Facebook, offering more advertisers the transparency that they need to trust their advert delivery data.”