• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Wednesday, June 18, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home News

comScore Partners With Facebook to Deliver Clients Viewability Insights

by Nitin Konde
April 21, 2016
in News
Reading Time: 2 mins read
0
comScore Partners With Facebook to Deliver Clients Viewability Insights
TwitterWhatsappLinkedin

Partnership

You might also like

Mumbai Police Crack Down on Rapido, Uber Bike Taxis for Illegal Operations

Delhivery’s ₹1,407 Cr Acquisition of Ecom Express Approved by CCI

Google Pixel 10 Series to Debut Tele-Macro Camera and Tensor G5 SoC

21 April, 2016, Reston: comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The global partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms. Giving clients access to this data in the vCE® platform provides them with a more complete view of overall campaign performance.

“We’re excited to work with Facebook to offer our clients greater transparency into the performance of their holistic campaigns, and to provide increased confidence that their ads have the opportunity to be seen,” said Manish Bhatia, chief product officer at comScore. “Partnerships like these enable advertisers to mitigate wasted ad spend, encourage greater trust between buyers and sellers, and contribute to enhancing the overall value of digital advertising.”

“Independent ad verification partnerships are critical to making sure advertisers trust their ad delivery data, so they can explore exactly how to drive value for their business in feed-based platforms,” said Jonathan Lewis, Product Marketing Manager, Facebook. “We are pleased to be working with partners like comScore to provide advertisers and their agencies with data they need to do just that.”

Facebook stated in its blog, “In the next few months, Nielsen, comScore and Integral Ad Science will start to verify advert viewability and attention metrics for photo and video adverts on Facebook, offering more advertisers the transparency that they need to trust their advert delivery data.”

Images-myonlineca.in

Also Read-

SoftBank’s Investors Call For Internal Investigation Which May Lead to Nikesh Arora’s Dismissal

GirnarSoft Invests In Advanced Structures India

Tags: comScorefacebookIntegral Ad ScienceJonathan LewisManish BhatiaNielsenvalidated Campaign Essentials
Tweet54SendShare15
Previous Post

SoftBank’s Investors Call For Internal Investigation Which May Lead to Nikesh Arora’s Dismissal

Next Post

The Core Pieces Of Culture To Look For While Hiring – How To Start A Startup !

Nitin Konde

Recommended For You

Mumbai Police Crack Down on Rapido, Uber Bike Taxis for Illegal Operations

by Ishaan Negi
June 18, 2025
0
Ride-hailing platform Rapido becomes a unicorn following $120 Mn funding

In a dramatic turn of events, Mumbai’s bustling streets have become the battleground between law enforcement and two of India’s biggest mobility players—Rapido and Uber. On Tuesday, the...

Read more

Delhivery’s ₹1,407 Cr Acquisition of Ecom Express Approved by CCI

by Ishaan Negi
June 18, 2025
0
Delhivery alleges Ecom Express misrepresented numbers in DRHP which may misguide investors

Delhivery Ltd.'s acquisition of a majority stake in Ecom Express Ltd. for about ₹1,407 crore has been authorized by the Competition Commission of India (CCI), marking a significant...

Read more

Google Pixel 10 Series to Debut Tele-Macro Camera and Tensor G5 SoC

by Anochie Esther
June 18, 2025
0
Pixel 10 series

Google is set to unveil its Pixel 10 series on August 20, and early leaks have already started shedding light on some exciting new features. One of the...

Read more
Next Post
The Core Pieces Of Culture To Look For While Hiring – How To Start A Startup !

The Core Pieces Of Culture To Look For While Hiring - How To Start A Startup !

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?