Internet companies in India are growing aggressively. A number of companies which have grown to a certain size are now focusing on capturing as much market as possible. And after capturing the English savvy metro crowds, the companies know that it is time for the next phase of customer acquisition.
I speak to a number of entrepreneurs every day and the phrase “we are planning to focus on Tier 2 and Tier 3 cities in the coming year ” is very commonly heard.CouponRani, a top coupon destination for coupons in India, recently announced the launch of a complete Hindi version of their website.The company believes that with this launch, they are the first fully functional Hindi Coupon site in India. With a number of companies trying to enter the tier 2 & tier 3 markets, it will be interesting to see how the language version helps CouponRani achieve their target.
 “We believe that a large portion of our users who speak English were the first one’s to adopt internet in India. As more consumers from Tier 2 and 3 towns come onboard, they would like to consume the content in local language. We want to give the best experience to our consumers at
hindi.couponrani.com, both in terms of providing the best coupons and discounts with best brands, as well as giving them content in a language they would like to read in,”says
Sai Sarkar, Marketing Manager at CouponRani.
The company believes that there are a very few audiences who might not be able to understand an English site. But there are are large number of users who are forced to use the English site for the lack of options available in regional languages and these users will be much more engaged when they get a site in Hindi.
The company expects the Hindi site to bring in as much traffic as the English site in the next 12 months. Based on the response to their Hindi site, the company will soon also launch site in other regional languages starting with Tamil, Telugu, Bengali, Kannada.
Currently we see that most of the sites available in Hindi are either news sites or entertainment sites. There are a very few product companies which offer sites in regional languages. But in the game to capture the Indian market, the one who can solve a problem for each and every market segment in the country will win. It will therefore be interesting to see how other companies target their Tier 2 and Tier 3 audiences. Will they go the Hindi way too ? Or will they come up with something else ? Techstory will keep you posted !
