Internet companies in India are growing aggressively. A number of companies which have grown to a certain size are now focusing on capturing as much market as possible. And after capturing the English savvy metro crowds, the companies know that it is time for the next phase of customer acquisition.
I speak to a number of entrepreneurs every day and the phrase “we are planning to focus on Tier 2 and Tier 3 cities in the coming year ” is very commonly heard.CouponRani, a top coupon destination for coupons in India, recently announced the launch of a complete Hindi version of their website.The company believes that with this launch, they are the first fully functional Hindi Coupon site in India. With a number of companies trying to enter the tier 2 & tier 3 markets, it will be interesting to see how the language version helps CouponRani achieve their target.