05 April 2017, India:
Fingerlix has raised 3 Million from Zephyr Peacock in its Series A round of funding. Fingerlix is a fresh, ready-to-cook food solutions brand targeted at today’s progressive homemakers. The company enables them to put a meal on the table within minutes and ensure that their families are served only the fresh, food prepared with authentic ingredients. It allows them to customize the dish as per the family’s taste and is also the perfect solution for all those who stay away from home.
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After having successfully made its presence felt in a few parts of Mumbai, Fingerlix had recently branched out in Pune. The fresh capital comes at the perfect juncture in Fingerlix’s growth trajectory and will be leveraged to further intensify its operations in Mumbai, expand into newer geographies of Pune and Bengaluru and build on its highly successful product line, besides hiring a new talent to scale up the team.
Shripad Nadkarni, Founder Director and Shree Bharambe, Founder & CEO, Fingerlix said,“At Fingerlix, our aim is to offer fresh food with absolutely no preservatives to customers. With this latest round of fund infusion, we aim to introduce more offerings and foray into newer cities to spread Fingerlix to a larger customer base. We are delighted to associate with Zephyr Peacock, and look forward to working closely with them in the areas of product development, market expansion, widening of our distribution channels and strengthening our regional presence in high-demand geographies.”
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Pankaj Raina, Vice President Zephyr Peacock, said, “With rapid changes in consumers’ lifestyle and food choices, the convenience food category is set for massive growth. Within this segment, the market for ready-to-cook traditional Indian meals remains largely untapped. We believe that Maverix Platforms Private Limited (Fingerlix) is well-positioned to become the market leader in this emerging segment with its unique product offerings and robust growth strategies.”
Zephyr Peacock makes private equity investments targeting India’s fast growing small and medium market segments. By virtue of its global network and dedicated operations team, it provides critical support to the portfolio company’s management team to help position the business for long-term growth.