When a user downloads an app, a pop-up notification appears on the screen which gives the users the power to choose whether it wants the app to track its usage or not. If the user opts out, then the app publisher is forced to provide the service that the user has opted for without any targeted advertisement. The transparency can be compared with courier services like Shree Tirupati and Professional Couriers where after sending a courier, the person gets to track the parcel which is a reflection of transparency in the service that they are providing.
The Worth Of Apple Users
Which Big Tech Companies Use Targeted Ads?
The heaviest loss was faced by Snapchat followed by Facebook. The loss was low for Twitter as it does not give much preference to the personalized characteristics and on the other hand, YouTube has insulation provided by Google.
A Change In Ad Structure Will Soon Take Place
Further, it is expected that the companies will shift from using personal information for the advertisement to contextual advertising that will consider the ads to be displayed on the basis of the web page and app content.
Is There Any Other Way To Track The Users?
Privacy In Apple Devices
Apple believes that privacy is a fundamental human right and therefore, it has placed privacy as one of the core values of the company. Therefore, Apple products are designed in a way that the privacy of the users is always protected. The Safari browser comes with intelligent tracking prevention that stops advertisers from tracking the users. In addition to that, other Apple apps like Maps and Siri are not associated with the Apple ID of the users and give them the required privacy. It is not surprising that a company for whom privacy plays such an important role has come with new policies to protect the privacy of its users.