VivoCarat, a leading online jewelry marketplace in India, has raised $50,000 in seed funding from a group of individual investors. The funds will be used for product development, team building, and marketing.
Founded in early 2016 by Ritesh Oza and Abhijith Shetty, VivoCarat is an online marketplace of diversified jewelry brands that showcases striking and spectacular products at an affordable price. It offers a range of new-age contemporary jewelry items, suitable for both special occasions as well as daily wear.
“Each product at VivoCarat is listed into collections considering the needs of the customers and sourced from group of handpicked jewelers renowned for their design excellence and aesthetics. We add a minimum of 100-150 new designs on the site every month and will continue to bring more varieties for customers across the country. VivoCarat has successfully managed to join hands with more than 30 reputed brands across Mumbai & other cities like Jaipur, Surat, Kolkata and New Delhi.” said Ritesh Oza, CEO and Co-founder at VivoCarat.com.
Ritesh further adds, “Also, being a marketplace in jewelry has its own added advantages. Since we don’t hold any inventory, it helps us revamp our product line and featured jewelers based on the time of the year and changing trends. Unlike retail jewelers, who try to sell an item to clear stocks; our focus remains on understanding and evolving as per the needs of the customer.”
When it comes to brand collaboration, Vivocarat has successfully managed to join hands with reputed brands that deliver some of the best craftsmanship, believe in authenticity and innovative designs. Besides from providing an online platform to the associated brands; it also helps accelerate their business by providing them a host of value added services.
VivoCarat ensures all the gold products are B.I.S hallmarked. Also, all diamond products areG.I.A, I.G.I, I.G.L and S.G.Lcertified.