Chinmay Bidkar
20 September 2017, India:
Mamaearth has raised $1 Million in the latest round of funding led by Fireside Ventures. The fresh funds will be utilized for the brand’s innovation pipeline and entering into more categories with safer & healthier products for babies & mother starting with the launch of ‘Traditional Recipes’ by Mamaearth a range of wellness solutions for mothers including herb teas & supplements.
Kanwaljeet, Founder Fireside Ventures & Lead investor, confirming the news mentioned that The trend of a toxin-free proposition is around a decade old globally but already there are brands which are valued at more than billion dollars like The Honest Company, Seventh Generation recently acquired by Unilever for around $700 Million also has a similar proposition. Mamaearth being founded by parents having the right category & business experience and guided by MadeSafe.Org makes it a clear differentiator and that has helped us support the brand from day 1.
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Ghazal Alagh, Co-Founder & Chief Mama said, “Our team is extremely excited to bring these inspiring organic, safe & healthy products both for moms and babies. We all have strong beliefs in our culture and such natural recipes which have been trusted for centuries. We strongly believe these will help solve many mama problems in a healthy & natural way. It’s important that during child care we give equal deserving care to the mother too and that is what mamaearth is all about. With this new infusion of funds, there will be many more solutions that will follow.”
Varun Alagh, Chief Dad & Co-Founder Mamaearth is elated that fireside has confirmed this news and said that they have been a great partner since the very beginning and their support to help innovation in child & mother care space will take us to the big league in the near future. The round isn’t done yet and we will have more partners by the time we close the round fully. We already have more than 20K happy mamaearth parents which we intend to make 200K by next year end.
Mamaearth, Asia’s 1’st MadeSafe Certified baby and mother care brand, focuses on toxin-free products to reduce parenting stress. The brand currently offers more than 20 different products for babies and moms which help solve various problems of young parents & has sold more than 50K units in a short span of 8 months with products like All Natural Mosquito repellent which are Ranked No.1 in sales across platforms.
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