15 December 2016, India :
Netflix has struck a golden deal with Red Chillies Entertainment (RCE), the film production house headed by Shah Rukh Khan, will also give Netflix members both in India and around the world exclusive subscription video-on-demand access to dozens of RCE films as well as new films that will hit Indian theaters within the next three years.
— Shah Rukh Khan (@iamsrk) December 15, 2016
“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix Chief Content Officer Ted Sarandos. “His monicker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”.
Shah Rukh Khan said, “Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are.”
Just a day back, Amazon launched its much-awaited video streaming service, Amazon Prime Video, in India. While Amazon Prime has ties up with Dharma productions, Yash Raj Studios, T-series, Excel and others for Bollywood movies. And for Hollywood- Warner, Paramount, CBS, Everest, and others.
This move from Netflix is to grab the attentions and subscribers from its long-time rival Amazon Prime. Netflix is the world’s leading Internet television network with over 86 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. (Image- DNA)