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NowFloats Raises $10mn Series B funding from Iron Pillar and IIFL

Nowfloats raises funding

(L-R) Ronak Kumar Samantray, Chief Software Architect, NowFloats, Neeraj Sabharwal, Co-Founder and Chief Experience Officer, NowFloats, Jasminder Singh Gulati, Co-founder & CEO, NowFloats, Nitin Jain, Co-Founder and CO

24 January 2017, India:

NowFloats, a discovery platform which helps businesses get online and find more customers using proprietary auto-SEO technology, has closed a Series B funding of $10 Million via Iron Pillar and IIFL (Seed Ventures Fund I & Cash Opportunities Fund), along with Blume Ventures & Omidyar Network, who had invested in Series A as well.

The company plans to invest this capital primarily on Customer Support & Engagement and on increasing the value proposition of the technology provided to SMEs.


Neeraj Sabharwal, Co-founder, NowFloats said, “At NowFloats, we have always believed that an SME needs to talk about their business regularly (talk about product features, new offers/events, reviews, etc.) to attract more customers online. Our product is geared towards making it as simple as possible for business owners to interact and add updates to their online identity. This is what primarily fuels the automated SEO engine of NowFloats. We started with simple SMS as the tool to manage website, and today 95% of our merchants prefer using Boost (a smartphone app) to manage their online business. There are also other players in the market which enable SMEs with an online identity that only aggregates basic business information and their product catalog. This strategy does not drive ROI over a longer time-span as the content becomes non-relevant with time. We at NowFloats want to re-define the market for business websites, where the business owners only have to worry about the content on the website, and the technology takes care of other aspects like design, performance, discovery (SEO), marketing (SEM), enabling transactions (payment gateway) and customer/lead management, etc. We are investing in creating a product that would be one day used by all the SMEs across the globe, and built out of India.”


Anand Prasanna, Managing Partner, Iron Pillar, said, “NowFloats’ focus on product, and fundamental business sense resonates well with Iron Pillar’s beliefs that great businesses need to be built on solid foundations. We love working closely with this high energy team, and are eager to help them specifically in structuring and focusing sales efforts, growth initiatives in the next few years, and improving pre-identified key business metrics. We also look forward to help building the business meaningfully beyond India through Iron Pillar’s networks, especially in Asia Pacific and the US.”

NowFloats will invest the capital to further improve the new technology stack that drives customer support, it would now be a hybrid of automated and human interaction support system. Also NowFloats plans to enable the larger enterprises to leverage automated SEO on top of their existing websites. With respect to SMEs, NowFloats aims to now also go beyond discovery by simplifying online and offline transactions. The company plans to continue to invest in Digital Desh Drive which has been in instrumental in understanding the market, especially the Tier 2 and Tier 3 cities in India.

Founded in May 2012, NowFloats is a technology company which helps offline businesses become relevant online by enabling them with through frictionless technology. It enables the customers by initiating their online presence by bringing the business online, auto prompting and optimizing content for local search and integrates with inventory and enables transactions




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