San Francisco-based ride-hailing company Uber has appointed former CMO of Urban Ladder Sanjay Gupta as the Head of Marketing for Uber India. With over 15 years of experience in brand and consulting, Gupta will focus on further strengthening brand Uber in India.
On his appointment as the Head of Marketing, Uber India, Sanjay Gupta said, “I’m excited to join Uber at such an opportune time. Uber is redefining urban mobility and has created a unique experience for riders and driver partners across the country. I’m looking forward to working with the super-talented team at Uber and take it to its next phase of growth in India.”
Prior to joining Urban Ladder, Gupta was head marketing – wellness & youth at fast-moving consumer goods company Marico, where he held various positions in the marketing division over the years. He also worked at IT company Accenture in the past as per the report by VCCircle.
One of the sharpest marketing minds in the country, Sanjay was recognized as India’s ‘Top 40 Under 40 Hottest Business Leaders’ in 2015. Several marketing campaigns created by him have also won recognition at EMVIE and Effie, leading advertising and media awards in the industry. His expertise lies in delivering growth, evangelizing strategic brand shifts and building power brands. Sanjay is passionate about leading the growth, innovation and people agenda, exchange4media reported.
Meanwhile, Former Google Executive and SoftBank Group President, Nikesh Arora is considered as the frontrunner for the vacant position of CEO of Uber. The other contenders to run Uber are Susan Wojcicki of YouTube, Adam Bain, Twitter’s former chief operating officer, David Cush, a former CEO at Virgin America and Thomas Staggs, an ex-COO at Disney (Image- TENGKU BAHAR/AFP/Getty Images)