Our brain is overtaxed with text.
A society that’s too busy in devouring words as means of communication, creating content that is more visual becomes pivotal.
Knowingly or unknowingly, we have all come to rely on visuals for effective communication.
We tend to shorten everything to acronyms. This isn’t surprising as 90% of the information transmitted to our brain is visual.
Our brain processes visual information 60,000x faster than text.
We are more likely to remember content with images and videos as it takes only 150 ms to process visual content and another 100ms to attach meaning to it.
Additional benefits of using visuals in your content marketing strategy are:
- Easier and faster to process
- Grab attention
- Influences human emotions
- Improves engagement
- Higher recall value
To know more about the power of visual marketing, here’s an infographic created by iScribblers, backed by 5 scientific reasons why people are wired to respond to visual marketing.
(Disclaimer: This is a guest post submitted on Techstory by the mentioned authors.All the contents and images in the article have been provided to Techstory by the authors of the article. Techstory is not responsible or liable for any content in this article.)
About The Author:
Priyanka Desai is the founder of iScribblers, a PR, content marketing, and infographic creating agency