Nitin Konde
22 February, 2016, New Delhi: India’s one of the biggest marketplace Snapdeal is again eyeing for a herculean target. As per the reports, the company has set a new vision of ‘20 million daily transacting users by year 2020’. In his latest conversation with media, Kunal Bahl, , Co-Founder and CEO, Snapdeal, revealed “Employees that the new mission aims to pivot the entire organization around the number of users transacting daily on its ecosystem (Snapdeal, coupled with acquired entities like Freecharge).”
If company manages to pull out this deal, it is going to biggest jump in terms of customer daily transaction. According to company’s official, its data is hovering around one million daily transacting users.
“The new vision of ’20 million daily transacting users by year 2020′ focuses on driving the number of regular users on its platforms rather than a uni-dimensional focus on Gross Merchandise Value (GMV) alone. The metric of daily transacting users has been adopted by Snapdeal as it is a good proxy that measures of habit creation among its users. It is moving its strategy from customer acquisition alone and becoming a part of the daily life of its users,” Bahl adds.
This will certainly going to separate Snapdeal from its competitors as most of the companies are riding their luck with investors’ money which they utilise in giving discounts, consumer promotions and bringing more sellers and products on board.
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