IT services major Tech Mahindra on Monday announced its entry to the metaverse world with the launch of TechMVerse, which is a practice to deliver interactive and immersive experiences in the virtual 3D world.
Making the announcement here on Monday, Gurnani said the new division would deliver interactive and immersive experiences in the Metaverse for its customers. The company simultaneously made this announcement at the Mobile World Congress 2022 being held at Barcelona in Spain.
With its base in Hyderabad, the new practice would also have labs in Pune as it pursues projects for its 1,200 clients in various verticals.
The firm, which started off with two projects and 100 employees working in the new practice, says it would deploy about 1,000 employees in the next few months.
Metaverse is a fast-evolving digital environment where individuals in their virtual ‘avatars’ can interact with each other. Global Metaverse revenue opportunity could be around $800 billion in 2024, the company said.
“With an aim to transform customer experience and deliver real business outcomes, Tech Mahindra will leverage its world-leading network and infrastructure capabilities along with its foundational technological capabilities including pervasive artificial intelligence (AI), blockchain, 5G, augmented reality (AR), virtual reality (VR), and quantum computing to build B2B use cases across sectors,” Tech Mahindra said in a statement.
In its initial phase, Tech Mahindra said it will leverage the opportunities presented by the metaverse through various use cases including DealerVerse – metaverse-based car dealership, Middlemist – NFT marketplace, Meta Bank – a virtual bank, and gaming centre.
It will offer immersive digital and professional experience services around design, content, as well as low-code plug-and-play non-fungible tokens (NFT) and blockchain platforms.
“Metaverse has the power to disrupt our reality, as well as the future, for good. At Tech Mahindra, we have always been at the forefront of 5G and our entry into the metaverse is yet another milestone in our journey of catalyzing future readiness and disrupting and transforming customer experiences.”
“The fundamental layers of metaverse are very well integrated within Tech Mahindra and its competencies,” said C.P. Gurnani, MD & CEO, Tech Mahindra. “We would be training workforce of 1000 engineers to ensure they are ready to solve complex business challenges and imagine new worlds for our customers and society.”