Ubisoft Says It Will Focus On More ‘High-End Free-To-Play’ Games From Now

Ubisoft Says It Will Focus On More ‘High-End Free-To-Play’ Games From Now

Ubisoft on a recent earnings call revealed that the developer and publisher are now intended to focus more on AAA free-to-play this year than in previous years.

Ubisoft is typically known for its high-end games like Assassin’s Creed and World of Warcraft. But in the free-to-play market, Ubisoft is really breaking out. Time will tell how beneficial the “free to play” model will be for Ubisoft and how much the publisher will actually invest.

Not all free-to-play games have had similar success, but some have proved so successful that they believe Ubisoft will invest more in them. If Ubisoft really plans to put the same effort into its high-end games like Assassin’s Creed and World of Warcraft, that could bode well for the future.

Ubisoft has really burst into the free-to-play market. To our knowledge, Ubisoft seems to be trying to get into the action with the release of its first-ever free-to-play game Assassin’s, as well as a number of other titles.

While all Triple-A publishers have created similar titles, Ubisoft has been the most prolific. On Tuesday, VGC reported that Ubisoft’s earnings call included a statement from Ubisoft’s chief financial officer Frédérick Duguet saying the studio was investing more resources in free gaming experiences. Ubisoft has developed a new strategy to identify itself as a leader in the high-end, not just for Assassin’s Creed.

However, this doesn’t mean that Ubisoft will be reducing its focus from AAA games. They will continue to push the envelope in premium gaming experiences with games like Far Cry 6, Rainbow Six Quarantine, Riders Republic.

V, virtually every game company is capable of doing such things, whether it’s a game like Assassin’s Creed or a free-to-play title like Mass Effect 3.
UbisoftUbisoft also said it has no AAA games scheduled for the second half of the fiscal year. Fans of some titles wonder when Ubisoft will return to its earlier focus on titles like Assassin’s Creed and Mass Effect 3.

Expectations for Just Dance and Riders of the Republic, for example, were consistent with the industry’s AAA ratings.

Duguet also pointed out that while the company was focused on advancing AAA tentacles, it expected the quality of its publications to increase. Ubisoft plans to release 3-4 premium AAA titles this year but is moving away from publishing them on the same scale. The company also provided an update on its game development strategy when it said it intended to be less reliant on AAA release as part of its overall product mix. They plan to launch a number of free games and some premium titles in the next few years.

Ubisoft told the VGC that its free-to-play push did not mean it would release fewer premium games. The company says it to be a financial and communicative development and it will not change the fact that They will continue to be delivering high-quality content, including more free games and more premium titles. There is no development before adaptation, it is all about financial communication and evolution.
Assassin's Creed
She specified that while Ubisoft’s goal was to deliver three or four major releases a year, the company would turn away from that if the value-added dynamics showed. Ubisoft currently devotes about 20 percent of its budget to free games, she said. The company explained that the development teams did not want to waste time working very hard on releases that were successful at launch, and they had already started work.

Ubisoft is often known for its many different ongoing franchises, many of which match the company’s flagship games, such as Assassin’s Creed, and Assassin’s, as well as other titles. The current name of Ubisoft reveals that the developer and publisher intend to focus much more on playing high-end free video games than in the early years. This information comes from a recent interview with Ubisoft’s Chief Financial Officer Frédérick Duguet.


However, these comments reflect a change in strategy by the well-known group from its beginnings. The remarks, however, reflect the company’s new focus on higher-value – endless – games, rather than its previous focus.

Whether it’s a PC, console, or cloud service, there are free-to-play projects like Division and Universe that have appeared on them. There are a number of games that players may not be able to watch themselves, such as Halo 5: Guardians of the Galaxy, Halo 4, and Halo 3.