Virtual Reality in real estate

Using Inexpensive Virtual Reality to Gain Profits, Lower Costs and Sell Upgrades in Real Estate

Using Inexpensive Virtual Reality To Gain Profits, Lower Costs, and Sell Upgrades

Virtual reality is a process in which optics and computing power is applied to simulate a visual experience that helps to induce users to feel they are in some place in real time fashion. This is normally achieved through the combination of head tracking, optics, and headphones so one can look around the virtual space and move around it in some way. When this technology first hit the market, it was popularized by the gaming industry, but over the years it has been adopted by many other industries and is fast becoming one of the best ways to market products in the real estate industry.

Jason Vander Griendt explains the place of virtual reality in the real estate industry and cites this is the technology that will revolutionize sales and marketing in the industry. It has proved an inexpensive option due to many reasons.

Virtual tours

The first way virtual reality has helped to make the showcasing of upgrades possible and easy is through virtual tours that can be conducted regardless of where the user is located. Before one can choose the upgrades to include, the first thing you are supposed to do is to be present physically, but when you are located miles away from the property you cannot have this done. That is why virtual reality comes in handy when you want to take a walkthrough of the property from a location far so as to view the different amenities included and to understand what can be done to improve some parts of the structure.

Once you gain access to the building through virtual reality, you can then choose the finishes you would like to apply from a collection. Before buying a home, you are interested to know what types of materials are used on various parts of the home, including the floors, so you might want to visit the property to view its condition, which is something that can prove expensive. The travel expenses you worry about are eliminated by the virtual reality walkthroughs that give you an opportunity to visit a property from the comfort of your home or office. This creates a win-win situation for both the client and construction company.

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No need for model homes

In construction, architects have to come up with samples of the project they intend to work on. In the past, one was required to come up with a model design on a cardboard as well as the paper presentation of the project, but this is no longer necessary as virtual reality has made it possible to deal with all the processes by just getting the home designed and constructed based on virtual renders.

It is a bit more affordable to do it that way than rely on physical renders that might require the purchase of some materials, and the accuracy achieved when you use virtual reality is a plus as you are not forced to do the same design a number of times before you achieve the perfection you are after. With different virtual reality software, you can experiment with finishes by picking the templates offered that include various parts of the structure. Using the templates means faster prototyping and the entire project can be pursued at a better speed.

Sell more through virtual reality

Through virtual reality, you are able to sell more as this offers more clients access to the property. Even those based on foreign lands can bid on your projects as the interactions you engage in are over the internet and no physical engagements are necessary. Someone miles away is able to inspect property and give opinions, and through the discussion they can even place their bid awaiting finalizing of the deal. Basically, when you include virtual reality in marketing your projects, you increase the net of people who view it, and with a wider audience you are able to get more sales.

Sell upgrades


During virtual tours, there is the option where the buyer can share his ideas on the project by highlighting some of the areas that should get upgrades and the kind of upgrades to include. To get upgrades, your buyers are allowed to choose from an array of upgrades provided that match their preferences. These are mostly templates that don’t require a lot of work, so their inclusion in the project is a matter of few minutes and the project is ready.

The objective of embracing virtual reality is to introduce efficiency and boost sales through the entire process of construction. Sellers are not the only parties who are poised to benefit as this efficiency is also extended to buyers in the form of reduced need for them to keep traveling to see projects. You could show them multiple projects through virtual reality from their remote locations so they are able to choose the ones they feel are designed to match their preferences. Companies that are already using virtual reality have reported significant growth in sales and have also seen more savings as the process eliminates petty expenses that cumulatively raise the total cost of a project.

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(Disclaimer: This is a guest post submitted on Techstory by mentioned authors. All the contents and images in the article have been provided to Techstory by the authors of the article. Techstory is not responsible or liable for any content in this article.)

About the Author:

Jason Vander Griendt is a tech expert who has ventured into virtual reality particularly with focus on the real estate industry. He is the brain behind the establishment of Render 3D Quickly, a company that offers virtual reality support to help designers pursue the design process seamlessly to come up with virtual renders that are easy to interpret.