Chinmay Bidkar
12 December 2016, India :
Bangalore-based Wooplr, an online marketplace for women’s clothes, has raised an undisclosed amount of funds from Anand Chandrasekaran.
“Anand is a visionary who knows how to build products. Given his participation, we will be able to learn from his experience and tap into his wide network to grow,” Arjun Zacharia, co-founder and chief executive officer of Wooplr, said in a telephone interview with the Mint.
“We have built a recommendation algorithm that identifies what the user is wearing in the picture—if it is a top, what colour it is; what type and colour of pants, and then displays a list of similar products sourced from the inventory of over 400 brands with whom we (Wooplr) have partnered,” said Zacharia.
Founded in 2012 by Soumen Sarkar, Arjun Zacharia, Praveen Rajaretnam, and Ankit Sabharwal, Wooplr is a social shopping platform that allows people to recommend their favorite products and stores in the city and share it with their social circles.