10 February, 2016, Mumbai: To further strengthen its team,fashion portal for women, Craftsvilla has roped in Manish Kalra of Amazon as its Chief Business Officer. Kalra was working as the director of integrated marketing at Amazon India. He played a key role in Amazon’s overall marketing and building its Indian brands such as Amazon.in, Junglee.com and Kindle across the nation.
“We have appointed Manish Kalra as chief business officer. He will play key role in binding together critical growth functions including overall marketing, product, supply, category management and merchandising,” according to the statement released by the company .
Commenting on Kalra’s appointment, Manoj Gupta, Co-Founder and CEO, Craftsvilla said, “Manish brings extensive experience in e-commerce space including Amazon and Make my Trip, where he played an active role in building consumer growth and scaling the businesses in these organizations using innovative and efficient marketing tools and building teams and processes from scratch.”
Confirming his appointment, Kalra stated, “I am very excited to join Craftsvilla.com at this stage in their journey of bringing Indian ethnic products and handicrafts closer to the Indian consumer. We have a huge opportunity in building a world class product and enabling Indian sellers and small business.”