Online grocery Localbanya announced commencement of operations in Hyderabad. After conducting a successful soft launch, services are now available to all consumers. This comes off the back of its recent foray into Pune in February. The company now operates in Mumbai, Pune and Hyderabad, with plans to enter additional markets in the coming months. The firm also recently closed a new round of Series A funding from Shrem strategies earlier in the year to fuel its expansion plan for 2015.
Localbanya has established itself as a leading player in the online grocery segment, having started operations in Mumbai back in 2012. With a registered user base of over 1 lakh customers and close to 1000 deliveries per day, the company has a strong foothold in Mumbai. Co-Founder Rashi Choudhary adds, “As part of our expansion plan for 2015, we are very excited to be in Hyderabad. Having 3 cities under our belt now sets us on our way to taking brand Localbanya to major markets in India. We have spent a lot of time and effort working on this plan and we have managed to execute which is vital. The experience we have garnered since we started in Mumbai has served us very well and we look forward to providing a great shopping experience and service to Hyderabad consumers”
The online grocery segment in India has seen rapid growth in the last few years with many consumers now opting to shopping for their groceries and household needs online. Localbanya currently lists close to 14,000 products on its aisles at any given point of time and was the first to offer innovative solutions such as offering deliveries upto 11:30 pm. The firm sees an average order size of Rs 1400 per order and currently has over 300 people on its payroll.