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Apple Takes Measures to Focus on India; Appoints Khushboo Ponwar to Look After Indian Market

by Chinmay Bidkar
July 8, 2016
in News
Reading Time: 1 min read
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Massive R&D Spending at Apple, Big Changes Expected

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(Pic-slate.com)
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08 July 2016, India :

After the recent rumours about iPhone 7, Apple is back in news and wants to switch it’s focus in India.

According to The Economic Times report, Khushboo Ponwar, the head of market development for Apple Music, iTunes and Apple Music has been directed by Apple to concentrate solely on India.

Ponwar was responsible for the App Store, Apple Music and iTunes business in the Middle East, Turkey, Africa and India; now she is appointed solely for the Indian market.

While the popularity and sales of Apple was declining tremendously around the globe, India had different scenario. Apple sales were up by 56%.

In China, Apple dropped to the No. 5 position with a 10.8 per cent share of the smartphones sold in May, down from 12 per cent a year before, according to Counterpoint Technology Market Research.

Recently, Apple CEO Tim Cook visited India and opened its new office in Hyderabad, investing about $25 million and creating up to 4,000 jobs.

The centre will focus on developing Maps for iPhones, iPads, Macs and Apple Watch. Cook also announced an accelerator facility in Bengaluru that would support entrepreneurs and app developers.

Also Read- 

  • Apple to Replace 16GB to 32GB as Base Models for iPhones

  • Government Woos Apple To Establish Stores In India By Changing Sourcing Norms
Tags: AppleApple MusiciPhone 7iTunesKhusboo PonwarTim Cook
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Chinmay Bidkar

Curious, Keen Observant & Dynamic! Chinmay finds peace in meeting people who work hard for humanity. He has new found interest in Gadgets and Techs and at Techstory he gets to write about it! Reach out at- [email protected]

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