6 May, 2016, New Delhi: In an interesting move, Jasper, parent company of Snapdeal has acquired TargetingMantra, a technology startup. The company has not yet disclosed the amount that it has invested to crack the deal.
This can be marked as the company’s first acquisition deal for the year 2016. Last year, Jasper had acquired Reduce Data, a US-based firm which is a programmatic display advertising platform. TargetingMantra provides a unified platform to manage a customer’s life-cycle through personalisation, targeting and big-data analytics. The startup specialises in building products for enhancing a customer’s buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection, company states in the statement.
“Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The TargetingMantra team comes with valuable experience in driving superior customer experience through machine learning,” said Rohit Bansal, chief operating officer at Snapdeal. TargetingMantra, which is based out of Palo Alto and Gurgaon, was founded by Saurabh Nangia and Rahul Singh in March 2013.
Speaking about the move, Nangia said, “Given Snapdeal’s customer-centric approach to technology, TargetingMantra can add immense value to shaping shopping experiences on the platform.”