• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Thursday, July 17, 2025
  • Login
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Business

57% Marketers in India Allocate Well Defined Budgets for Marketing Automation Solution Says Report

by Chinmay Bidkar
June 9, 2017
in Business, News
Reading Time: 3 mins read
0
57% Marketers in India Allocate Well Defined Budgets for Marketing Automation Solution Says Report
TwitterWhatsappLinkedin

marketers allocate well defined budgets marketing automation solution

You might also like

Trump Administration Pulls $4 Billion in Federal Funding from California’s High-Speed Rail Project

Starbucks Tightens Office Mandate, Requires Corporate Employees to Return Four Days a Week

Reddit Rolls Out Mandatory Age Checks for UK Users Amid Stricter Online Safety Rules

Mumbai, June 9th, 2017: With ROI as the key parameter to measure investment, 57 per cent of marketers have allocated well-defined budgets for marketing automation spends.

The latest B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. It further states that 48 per cent of marketers in India have already decided to include MAS in their marketing strategy.

The report, being first-of-its-kind, produced by Research NXT in association with Netcore, is based on a survey from more than 150 top marketing professionals and CMOs of leading brands from different sectors across India.

As per the report, the MAS category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212. There are more than 200 MAS providers available in the global market catering to the needs of B2B and B2C marketers. The number of Indian service providers is also growing at a faster pace, with India ranking third in terms of MAS providers after USA and UK with more than 10 companies offering MAS solutions.

The report highlights that more than 70 per cent marketers state that Email and SMS marketing are crucial features of the MAS mix. App engagement and segmentation are other two features that are gaining preference among Indian marketers.

Also Read: Considerable App Marketing Strategies That Drive App Downloads

Mr. Santosh Abraham, Founder & Lead Analyst, Research NXT, said, “The report focuses on seven industry segments, i.e. BFSI, Telecom, Travel, e-Commerce, Pharmaceutical, Auto, FMCG and Consumer Electronics. It aims to provide insights on adoption of MAS specifically for the B2C market in India and identify most commonly used features, drivers, and channels while also providing insights on pricing models, ROI measurements and challenges while implementing MAS.”

Commenting on the report findings, Mr. Kalpit Jain, CEO, Netcore, said, “It is exciting to know that the trend of marketing automation is gaining momentum in the India market. The rate at which it is growing, we are sure that in the next couple of years or sooner India will be on the same platform as US in terms of usage of technology in marketing. India is at an early stage of adoption and we have observed high level of awareness on the need and benefits of MAS among marketers. We believe 2017 will be the year of marketing automation adoption for majority brands in India.”

Also Read: Daniel Dezutter, Epsilon’s SVP, Marketing Technology On The Need Of Data In Aiding With Business Solutions And The Importance Of Consumer Preferences

The report highlights that 61 per cent of marketers are evaluating MAS with cloud based platforms, and 28 per cent of marketers are looking at a mix of in-house along with – cloud based platform. Campaign Execution, Implementation and Integration are the top three activities which marketers who are evaluating MAS would like to outsource.

This clearly reveals that lack of internal skills and expertise are the biggest barriers in MAS implementation in India, hence choosing a MAS provider offering Marketing Technologist Consultancy to deliver the required results for brands is recommended.

Also Read: An Insight Into My Digital Marketing Automation Machine

Though predictive scoring and machine learning, workflow builder and unified customer view are not widely used as of now; this trend is expected to witness a change. With the advent of technology in business steering the evolution of marketing channels rapidly, more than 60 per cent of marketers feel that paid digital media, social media and website are the most effective channels for marketing campaigns.

Digital channels like browser notification, In-App / web messaging are gaining importance due to the ease of measurability and real time engagement among customers.

Also Read: 10 Best Product Marketing Books That Every Marketeer Needs To Read!

Image Source: business2community.com

Tags: App EngagementB2BB2CCMOEmail MarketingMarketing AutomationMarketing BudgetMarketing StrategyMarketing TipsROISMS Marketing
Tweet54SendShare15
Previous Post

A Breakdown Of Reliance Jio’s Impact In Becoming A Successful Startup And Connecting India In Global Speed

Next Post

ZEE Entertainment Acquires India Webportal for $30.7 Million

Chinmay Bidkar

Curious, Keen Observant & Dynamic! Chinmay finds peace in meeting people who work hard for humanity. He has new found interest in Gadgets and Techs and at Techstory he gets to write about it! Reach out at- [email protected]

Recommended For You

Trump Administration Pulls $4 Billion in Federal Funding from California’s High-Speed Rail Project

by Harikrishnan A
July 17, 2025
0
Trump Administration Pulls $4 Billion in Federal Funding from California’s High-Speed Rail Project

President Donald Trump has ordered the U.S. Department of Transportation to revoke $4 billion in federal funding from California’s high-speed rail project, a move that has reignited a...

Read more

Starbucks Tightens Office Mandate, Requires Corporate Employees to Return Four Days a Week

by Harikrishnan A
July 17, 2025
0
Starbucks Tightens Office Mandate, Requires Corporate Employees to Return Four Days a Week

Starbucks is changing course on remote work and increasing the number of required in-office days for corporate employees. Starting in October, those working near its major offices in...

Read more

Reddit Rolls Out Mandatory Age Checks for UK Users Amid Stricter Online Safety Rules

by Harikrishnan A
July 17, 2025
0
Surge in Reddit’s MOON Token Price Following Deflationary Strategy Unveil

Reddit users in the United Kingdom now face a new requirement before they can access certain adult or sensitive content on the platform: they must prove they are...

Read more
Next Post
ZEE Acquires India Webportal

ZEE Entertainment Acquires India Webportal for $30.7 Million

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple Artificial Intelligence bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?