• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Sunday, July 13, 2025
  • Login
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home News

YouTube is Set to Skip 30-sec Unskippable Ads, But..

by Chinmay Bidkar
February 18, 2017
in News
Reading Time: 2 mins read
0
YouTube is Set to Skip 30-sec Unskippable Ads, But..
TwitterWhatsappLinkedin

youtube ads

You might also like

Foxconn Initiates iPhone 17 Trial Production in India Amidst Shifting Global Supply Chains

OpenAI Delays Highly Anticipated Open Model Release Indefinitely for Enhanced Safety Testing

Apple Reportedly Prepares for Major Product Flurry in Spring 2026, Boosting Retail Trader Confidence

18 FEBRUARY 2017, USA:

YouTube is all set to axe the 30-sec commercial that interrupts us while watching back to back videos from next year. But there’s more to the story now, YouTube is making a smart move, the company is making 10-12sec long commercial unskippable. So you have to watch it no matter what!

We’re committed to providing better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google said.

In an official statement, Google explained that its aim is to provide a better advertising experience for online users. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesman.

Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable. In April last year, YouTube introduced the six-second unskippable bumper ad format. It’s understood that the platform intends to promote this format more heavily in the year ahead. This includes all formats, including TrueView as per the report by Campaign.

Also read- TATA MOTORS, MICROSOFT INDIA TEAM UP TO DEVELOP CONNECTED CARS

The company has been actively pushing for more advertisements on its platform. But in promotional material, Google said that video ads deliver results for advertisers even when users skip the ads. Viewers who watched skippable ads all the way through, or for at least 30 seconds, were 23 times more likely “to visit or subscribe to a brand channel, watch more by that brand, or share the brand video” than if they hadn’t watched the ad. But mere exposure to the ad still made viewers 10 times more likely to engage in those ways with brands, according to Google.

Also read- VERIZON TO CUT PRICE OF YAHOO DEAL

 

Tags: AdvertismentGoogleYoutube
Tweet54SendShare15
Previous Post

5 Most Important Things Startups Should Know About Social Media

Next Post

Shiv And Steve’s Exclusive On The Latest Uber For ‘X’ Market And More!

Chinmay Bidkar

Curious, Keen Observant & Dynamic! Chinmay finds peace in meeting people who work hard for humanity. He has new found interest in Gadgets and Techs and at Techstory he gets to write about it! Reach out at- [email protected]

Recommended For You

Foxconn Initiates iPhone 17 Trial Production in India Amidst Shifting Global Supply Chains

by Anochie Esther
July 13, 2025
0
iPhone 17

In a significant move signaling Apple's accelerating diversification of its supply chain, Foxconn Technology Group, a primary iPhone assembler, has commenced importing crucial components for the upcoming iPhone...

Read more

OpenAI Delays Highly Anticipated Open Model Release Indefinitely for Enhanced Safety Testing

by Anochie Esther
July 13, 2025
0
OpenAI

OpenAI, the leading artificial intelligence research and deployment company, has announced an indefinite delay in the release of its much-anticipated open model. This marks the second postponement for...

Read more

Apple Reportedly Prepares for Major Product Flurry in Spring 2026, Boosting Retail Trader Confidence

by Anochie Esther
July 13, 2025
0
Apple

Apple Inc. (AAPL), a titan of the tech industry, is reportedly gearing up for an extensive series of new hardware launches in the first half of 2026. This...

Read more
Next Post
Shiv And Steve’s Exclusive On The Latest Uber For ‘X’ Market And More!

Shiv And Steve's Exclusive On The Latest Uber For 'X' Market And More!

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?