EBay has entered the field of augmented reality with an in-house developed tool that could give the information by looking at the real-time object. This technology will improve the user experience in real-time. EBay has also used the concept of augmented reality in their app as users and get the look and feel of the objects that they are buying before actually buying it.
It means that people could easily try a sun glass so that they could decide which one looks better on them. This improves the customer experience and now they can try the different product from their home. With the new technology, they enhanced the user experience more.
Why this technology?
Suppose an individual or a person is viewing a real-time event like a baseball match. Suddenly he may want the information related to that particular event or the people engaged in that event, or locale of that event and maybe information about other viewers at that event. Further, the viewing individual or the person may want that information in such a way as to augment his or her viewing of the event.
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But, conventionally, the only such information available to the viewer is merely the small fraction of the information that the person wants. Let’s take an example that the person wants information about the scorecard at the current moment or other display at the real-time event.
Even this information does not guarantee the actually augment in the real time event. Consequently, the individual viewer has the very limited way of obtaining the desired information presented in a way that is most beneficial to that individual only.
In addition to this, sales organizations may want to target advertisements to the viewing individual at the locale, based on characteristics or location of the individual.
How does it work?
The data which comprises an image of the local environment is received from a mobile video device located in that environment. An image of a marker is then extracted from the received image which is used for identifying the current location of the mobile device.
The location associated with the marker is then extracted from the database and then the extracted location is sent as the location of the mobile device. Also, a request is received for information about any particular item in that environment that the user of the mobile device is interested in.
A location in the environment associated with that item of interest is then identified, and the information indicating the location of the item is then transmitted to the mobile device for display within an image of the environment on that device. The item or the person of interest may be displayed as an augmented reality within an image of the environment.
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The user may wish to use any particular device to watch the live game with statistics that the user is most interested in. The user may also want to have an embodiment which may be used to determine specific attributes of the particular location, such as type and location of an exit closest to where the user parked.
The user may also send the system a request for the desired information to augment the reality of the live game being watched at any stadium.
What’s next?
The next biggest challenge for eBay will be implementing this technology in real life. They will also have to ensure that there is no time lag between the video and the information being displayed on the screen. They have to deal with a large number of the location which will mean keeping track of a large amount of data which will be a huge challenge in itself.
Image Source: innovant.fr
