Sankara Narayanan
Virality is the key that generally makes or breaks the success of an app. While many brilliant app developers execute the part of app development perfectly, they tend to miss out on the app marketing and beautiful apps often go unnoticed.
We have seen the success of photo sharing platforms that has started its adoption rates from the West, and we’re yet to see one from the country that has been the hub for entertainment reality shows for quite sometime now.
The same cannot be said for recently launched “Like” video app, as it has managed to rake over a million downloads in a month of its launch. And how did they manage to do that?
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Secrets of Virality
Like influencer marketing was kickstarted by Bollywood actor Shahid Kapoor, followed by his array of celebrity colleagues including names like Arjun Kapoor, Disha Patani, Sonakshi Sinha among others.
The app Like went viral in no time with massive downloads both on Android and IOS platforms, which helped it to make its way made news in the entire entertainment and tech industry.
“With India being the youngest nation of this world where the youth is so much in love with dance, music and colors, LIKE intends to create a community of common people who find happiness in entertainment and socializing” quoted Mr. Aaron Wei, spokesperson of LIKE App.
In India, LIKE has been as a blooming platform for screenagers who are always enthusiastic about shooting videos and posting them on online platforms.
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LIKE also enables audience to showcase their acting skills for popular dialogues or movie songs where the users can lip sync to their favourite dialogues.
Like – The App
Developed by BIGO technologies keeping the Indian audience in mind, the app is available on iOS and Google Play-Store in 10 different languages – English, Hindi, Tamil, Bengali, Kannada, Malayalam, Gujarati, Marathi, Telugu and Punjabi.
“Currently LIKE is focusing on building an entertaining online community for the talented users. We aim to become the biggest online video community in India where youths can create amazing and inspiring content” added Aaron.
LIKE APP is technically upgraded with one of the most modernistic features that includes high performance client architecture to guarantee fluent user experience even on low end mobile phones, fancy video processing effect and fast and fluent video play technology that defines the word best across a plethora of networks and tech arenas.
Coming from the background of Dubsmash, Smule and snapchat, LIKE’s magical effects are what make it celebrates its edge over others. With a rich literature of effects and never seen before editing tools, LIKE has managed to raise eyebrows of its old gen competitors with an over-night viral tale that it has been able to knit for itself.
What do you think is going to be the future of Augmented Reality in social media? Share your thoughts in the comments below.
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