During her tenure at Procter & Gamble where she managed influencer-marketing, Rashi Mittal Nair came across an interesting finding in research conducted...
KOL management plays a key role in the development and commercialization of life science products. Hence pharmaceutical and life science companies rely heav...
Influencer marketing is hot! It feels like it’s on everyone’s lips. While many companies have seen fantastic return on investment when using influencers in th...
Virality is the key that generally makes or breaks the success of an app. While many brilliant app developers execute the part of app development perfectly,...
Every minute of the 24 hours, people are shopping online. But that doesn’t mean that one has to be awake for them in order to buy from you.
Now more than...
"2017 is the year of Influencer Marketing" is common knowledge for any individual who is in sync with the marketing circles. While I initially thought that it w...
Gone are the days when running a Facebook Ad was more than enough for the brand to generate sales and purchase some valuable brand loyalty, it’s the age of ...
It was an invitation.
Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.
“I think you are doing a gre...
