• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Friday, July 18, 2025
  • Login
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Tech Automobiles

Will customers be willing to pay for features in a car through subscription?

by Meghana Kandra
July 13, 2022 - Updated On July 14, 2022
in Automobiles, Cars, Manufacturing
Reading Time: 2 mins read
0
The future of cars is a subscription nightmare
TwitterWhatsappLinkedin

The idea of implementing a subscription process to bring some income to the pockets of automakers is not the first time. BMW already tried to get its customers to pay for Apple car Play or Android services in its vehicles. However, it didn’t go well with their plan. Now the luxury car maker is attempting once again to provide heated car seats or remote-start key fobs at a subscription cost for its customers.

You might also like

2026 Mercedes-Benz CLA EV: A Smart, Stylish, and Sensible Electric Sedan for the Real World

Trump Administration Rolls Back Fuel Economy Penalties, Saving Automakers Millions

Li Auto Unveils Li i8: A Bold New Electric SUV Taking On Tesla and Nio in China

The future of cars is a subscription nightmare
Image credits- Reporter Door

Now the question comes on how much the customers are willing to take it. Basic things like heated seats and remote-start key fobs are something that always came with the car in the initial purchase. One thing is that people are not used to the idea of paying for such a feature too. Another is that, though not having a heated seat might seem uncomfortable, those customers who are cutting pack on their expenses or just don’t want to pay for something they have not been so far. It could be anything, but there are chances that it may work for BMW, as these are basic features. It is an $18- monthly subscription to get these features in various countries, including South Korea.

Automakers

Cars are more full of computers and software than ever before, which has made it possible for automakers to add new features or patch problems on the fly with over-the-air software updates. This has also presented these automakers with new ways of making money. BMW isn’t alone — Volkswagen, Toyota, Audi, Cadillac, Porsche, and Tesla have all dabbled in subscription models for certain options, such as driver-assist features or voice recognition. It’s a troubling trend, considering how much people freaking hate it.

Earlier this year, Cox Automotive conducted a survey of 217 people who intend to buy a new car over the next two years. Only 25 percent said they’d be willing to pay a monthly or annual fee to unlock a feature in their vehicle. The remaining 75 percent said piss off. Of those 25 percent that doesn’t mind subscription, the features they’d be willing to pay an annual or monthly fee generally fell into three buckets: safety features like lane-keep assist or automatic emergency braking (although automakers have agreed to make the latter standard in new vehicles starting this year); vehicle performance features, like extra torque or horsepower; and creature comforts, like heated or cooling seats or steering wheels. “For automakers to achieve their revenue aspirations by charging consumers extra for features and services, they have work to do,” Cox’s Michelle Krebs said.

Credits- The Verge

 

 

Tags: BMWcarsLuxury carsPanasonicSubscriptions
Tweet54SendShare15
Previous Post

Lofi Girl is back online following ‘abusive’ copyright strikes

Next Post

Study says global solid-state scene is dominated by Japanese players

Meghana Kandra

Meghana studied PGD in Journalism, open university. She has more than five years of experience in content writing, from creative content development to online journalism. Electric vehicle enthusiast, engineer, and feminist.

Recommended For You

2026 Mercedes-Benz CLA EV: A Smart, Stylish, and Sensible Electric Sedan for the Real World

by Samir Gautam
July 18, 2025
0
2026 Mercedes CLA EV Unveiled: Smart, Sleek, Efficient

In a world where electric cars are often oversized, overpowered, and frankly, overwhelming, Mercedes-Benz is offering a breath of fresh air with the 2026 CLA EV. Rather than...

Read more

Trump Administration Rolls Back Fuel Economy Penalties, Saving Automakers Millions

by Samir Gautam
July 17, 2025
0
Trump Rolls Back Fuel Penalties, Saving Automakers $200 Million

Automakers are set to receive a major financial reprieve under a newly signed law by U.S. President Donald Trump that retroactively eliminates fuel economy penalties for certain past...

Read more

Li Auto Unveils Li i8: A Bold New Electric SUV Taking On Tesla and Nio in China

by Samir Gautam
July 17, 2025
0
Li Auto Unveils Li i8: A Bold New Electric SUV Taking On Tesla and Nio in China

Li Auto is stepping into the all-electric SUV ring with the launch of its brand-new Li i8, a six-seater family SUV built to impress and compete. Pre-orders are...

Read more
Next Post
Study Says Toyota Is A Global Solid-State Battery Patent Leader

Study says global solid-state scene is dominated by Japanese players

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple Artificial Intelligence bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?