Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. The company recently kickstarted ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and by using just their minds.
End of January saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.
Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”
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Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.”
KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.