Publishers Archives

Google Set to Enter Licensing Deals with Indian Publishers
Google has signed several deals with news and content generators as well as publishers worldwide to pay for content.

Vishvas NarayanMay 27, 2022

Mr. Sundar Pichai, the chief executive officer of Alphabet Inc which is the parent company of Google recently came out to say that the company has been goi...

BusinessFuture TechIndia NewsInternet of ThingsNewsTech

Google paying more than 300 EU publishers for news, more to come

Srestha RoyMay 11, 2022

According to Reuters, Alphabet (GOOGL.O) unit Google has secured deals to pay more than 300 publications in Germany, France, and four other EU nations for their...

News

Ramneek Chadha, Chief Operating Officer, Xapads Media

Automated and data driven approach is driving the growth of programmatic advertising: Ramneek Chadha, COO, Xapads Media

Rohan MathawanNovember 10, 2021

How do you see programmatic ad tech platforms growing in India? What has been the primary reason for such a growth and how are they changing the face of the a...

Exclusive InterviewInspirationTech

Katharine Graham – The First Female American Publisher

Amandeep SuterSeptember 26, 2018

In a male-dominated era, when women were usually homemakers, Katherine Graham had something else in her mind. She was the first female publisher of a major new...

InspirationWomen

How Xapads Media Shaped Up In The USD 2.85 Billion Ad Market In India Completely Bootstrapped Till Now

TechstoryMarch 8, 2017

Asia Pacific is the second largest regional advertising market in the world with projections to maintain this position in the coming years. Advertising spen...

Startups

7 Key Areas Indian Game Developers Should Focus On Before Publishing A Game

GuestJanuary 25, 2017

Historically, a lot of gaming studios in India have played the role of outsourcing centers for western publishers creating art assets and animation, but not...

Business

Promotional Strategies For Game Publishers In 2017!

Dipti GoreNovember 4, 2016

Subscription models, daily promotions and early bird discounts are some of the methods that games publishers increasingly use in 2017. Rather than a one-off ...

Business