Automated and data driven approach is driving the growth of programmatic advertising: Ramneek Chadha, COO, Xapads Media
How do you see programmatic ad tech platforms growing in India? What has been the primary reason for...
Adtech
Adtech
Xapads Media’s Nitin Gupta On Changing Trends In The Digital Ecosystem
Online advertising has seen a massive shift in the recent past. Agencies have capitalized on the emerging trends...
With A Revenue Of 60+ Crores, Xapads Is Looking To Raise Funds After Bootstrapping Successfully For Over 11 Years
The story of Xapads Media is unique in its own terms. You don’t come across many startups on...
How Xapads Media Shaped Up In The USD 2.85 Billion Ad Market In India Completely Bootstrapped Till Now
Asia Pacific is the second largest regional advertising market in the world with projections to maintain this position...
How Can Artificial Intelligence Be Leveraged In AdTech Industry?
Artificial Intelligence(AI) and Machine Learning(ML) are the two key buzzwords these days in the Startup World. And why not, it’s...
7 Key Areas Indian Game Developers Should Focus On Before Publishing A Game
Historically, a lot of gaming studios in India have played the role of outsourcing centers for western publishers...
Importance Of Building The Right Mobile Property: New Paradigm In Mobile Advertising !
Over the last decade incorporation of digital strategies especially mobile strategies in various consumer processes has become not...
How Technology Is Fueling Mobile Advertising !
With mobile emerging as the dominant screen for consumers, the nature of digital advertising has evolved over the...